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World Racing Group

E-Commerce Solutions

World Racing Group Merchandise Store: Developed an online e-commerce storefront for the World of Outlaws and affiliated dirt-racing series, offering licensed apparel, accessories, and memorabilia through a fully integrated platform. The store features intuitive category navigation (by series, gender, youth, accessories), product filters (e.g. shirts, jackets, hats, flags, mugs, lanyards), and promotions like free shipping over $50. It enables racing fans to easily find, personalize, and purchase event-specific gear—from sprint car hats to neon beach towels—while reinforcing brand loyalty and enhancing revenue across North American dirt-racing events.

Design Features

Tech Stack

We pick the right tools for the right job in order to make each project an incredible success.

Shopify
Liquid
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